Samsung’s VP of mobile communication has confirmed that the company will be showcasing the smartphone’s user interface at its developer conference. And another official from the company said that the images of the device will be revealed. However, we may not get to the device at Samsung Developer Conference, as the company seems to be working on finalizing the design. A source from Samsung who did not wish to be named, told Reuters, “Unlike our flagship products, the foldable phone is a completely new concept in terms of design and user experience, which requires a different approach.” He further said, “Before we take it to the market, we want to share with developers what we’ve done so far and see what they think of it.” The foldable smartphone by the company is currently being called Samsung Galaxy F and it is expected to launch early next year along with Samsung Galaxy S10 lineup. According to a report that surfaced earlier in The Wall Street Journal, Samsung’s foldable phone is around 7-inches diagonal when unfolded. The same report also disclosed that the upcoming smartphone has been codenamed ‘Winner’. In an interview with Cnet, Samsung’s mobile division CEO DJ Koh said that the company’s foldable smartphone is not a “gimmick product” that disappears just six to nine months after being launched. He explained how it can work as a tablet as well as a smartphone. He also said that unlike Samsung Galaxy Round that was only sold in its home country, the foldable phone by Samsung will be made available in globally. CEO Koh also addressed the fact that not everyone would want their phone to come with a screen as big as Samsung is planning for its foldable device. He was quoted saying, “Possibly when we start selling the foldable phone, it may be a niche market, but definitely, it will expand. I’m positive that we do need a foldable phone.”

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