Initially, the social networking app has been launched in New York City. The motive behind releasing the app in New York is that it will help the software maker to work and improvise After which it can be made available to more people. Shoelace has been built by a small team in Area 120 that is Google’s workshop for experimental products.

After the user installs the app in their device it will ask them to join a community. To join the community the user has to go through a verification process. This will ensure that the user only attends Loops with people that they want to know. According to the company, the idea behind the Shoelace social network is to tie people together based on their interests like two laces on a shoe. That is done through activities that are fittingly called ‘Loops’ Currently, the app is working on an invite-only basis and it has also partnered with selected communities for now. It supports both Android devices and iOS. To sign in the user must have an active Google account As per the Shoelace’s official website, it says “While our goal is to bring Shoelace to cities nationwide (United States), we’ve decided to focus our efforts on New York City at first. This will help us determine what works and what doesn’t as we work to make the app available to more people.” With the introduction of the new mobile-only social media app by Google, it seems like Facebook groups and its set of apps has good competition in store. For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.

Google releases a new mobile social app called Shoelace - 1Google releases a new mobile social app called Shoelace - 94Google releases a new mobile social app called Shoelace - 77